I don't see it as being of concern. What do you find concerning?
While I think it shows rather low integrity to label things as "originally made in..." when it is currently made somewhere else, this is hardly a unique example of misleading labelling in the retail world. If it was being made in the Far East I might be more concerned, in that often production that moves out there then suffers quality issues, but "made in Switzerland" is probably still pretty good.

Hardly an ugly revelation, not like its being knitted by child labour in Laos.
As for the use of DWR and long chain PFCs, well, that would be the same for all high end waterproof, shower proof and Polartec fleece garments up until fairly recently (with a few exceptions, like Paramo). So the "ugly truth" is that they use the same technique to keep their fabric breathable when wet as everyone else, while claiming the fabric is waterproof due to fibre swelling...which it is once the DWR wears off. Being economical with the truth, but not lying about it, and not doing anything unique. WLGore make a lot of noise about their garments being waterproof and breathable because of their membranes, and rather less about the breathability being dependent upon maintaining DWR surface coating that beads water.
If you want to be concerned about something, try weighing up the environmental impact of a cotton Ventile garment, that will probably wear out and need replacing faster than synthetic, vs synthetic that sheds micro particles when washed...and isn't biodegradable at end of life.

Personally, I have one of the old BCUK Ventile jackets. I like it, but it isn't all that nice wear in winter rains. It stiffens, will allow water to wick through if in contact with an absorbent base or mid layer, is
cold when wet, and takes a long while to dry. None of that is exactly news though for cotton
