I believe there is a gap in the market.
With my son being a vegetarian (and the rest of the family slowly but steadily moving towards a vegetarian diet as well) it's actually really difficult to find ready to eat meals that suit our dietary needs.
Doesn't bother us, we just cook it all ourselves, which is fine, but...
I've had to always cook everything from scratch when outdoors, or just take some frozen meals that we prepared before, no big deal. At least I know what is in it , but still not very light or practical.
I find the MRE and ration packs as well as these dehydrated meals being mostly meat based and actually pretty bland.
I've also seen and tried most (but not all) of the veggie options on those packs and they're pretty gross... Sorry , but they are.
Not to mention that healthy options tend to involve some curry based sauce.
Both me and the boy hate curry with a passion....just the smells are enough to put me off, but anyway...
what I'm trying to say is that actually , there is a gap for healthy , vegan or vegetarian , highly nutritious ready to eat or dehydrated meal packs.
The ins and outs of the business itself are, I imagine, quite a task with marketing and distribution, competition and quality control and hygiene standards being the focal points and challenging at best
But from a consumer point of view, if its priced reasonably and ALL of the ingredients are natural
(no synthetic stuff like aspartame , acesulfame , MSG , etc.)
simple to understand (not : modified maize starch?!? and sulphites etc. ) ,
and clearly labeled ( not E153 and the likes)
then it's a winner.
I also think that with a different approach to nutrition (such as using sweet potato, chick peas, spinach , kale, couscous, avocado , and other highly nutritious ingredients in the recipes) would benefit greatly and differ from competitors.
Just my opinion,
Hope you do take it on and turn it into a success !!! I wish you the best of lucks!!!
Regards