Yep, as BR says, define what you're running off it first and the power consumption of everything added that you want to run together. Sensitive kit may need a more expensive inverter. Inverters are rated by peak power - 150w, 300w, 1,000w etc.
Remember the volts/amps/watts equations to work out how long you can run the gear.
W = V x A
A 100Ah 12 v battery gives you 1,200 wh (ignoring efficiencies) that means that when you convert it to 240v you will be able to run a 300w device for less than 4 hours at best.
I have 3 inverters: a cheap 150w one that will power lights; a 300w one that is better but not good enough to use on sensitive electronics; and a 1,000w pure sine wave one that I can use on most things but won't turn bigger motors like my water pump.
Having said that, a lot of electronic gear now comes with much better powers protection that can handle poor power - you need to check the kit you want to power. For example, I can run my laptop off the cheap ones through the laptop power supply.
Better inverters are in the 85% efficiency Mark; cheap ones may be as low as 65%.