I used to love Arktis kit, I have had a few things from them since 2007 ish? Really good, loved it.
But they mugged me off when I voiced displeasure at them selling out to make ridiculous, vulgar clothing with Fred Perry. (deleting negative but constructive comments should really be false advertising right?) There was a few of us commenting on it and they all got deleted.
That stuff looked utter gash and was completely not what one would expect from a military/adventure company.
Not to mention the use of models wearing skinny jean type cut of their trousers and smocks that are too small, to “look good”.
They seem to be selling out hard and forgetting their roots. So I have absolutely zero interest in buying their kit brand new.