I did notice the markings but didn't take a bearing. I will next time I am up there, though.
Doing a reverse image search, the only thing I could find that looks similar is this:
commons.wikimedia.org
With this description:
Borne cadastrale le long de la route des Coudes, Saint-Cyr-sur-Menthon.
Which translates to something along the lines of boundary marker.
I did message The Map Reading Company on Facebook but they've not replied to me yet.