I do own some named gear, all of it second hand. I worked my way up to things. Most of my stuff comes from charity shops or I've made myself. Would I go buy a new swandri? No I would not. I've been waiting 10 yrs for one to come my way second hand,... still waiting, meanwhile I made a wool smock type hoody shirt thing that serves the purpose . It doesn't have a fancy label but I wear it with pride.... and I saved myself enough money to go to other things I want to do. After all to me bushcraft is not about the fancy label , it's about being comfortable in the wild with the least amount of stuff. Fancy gear doesn't make you a bushcrafter .
The few bits of Swanndri kit I have either come from the classifieds on here or from a sale at the factory shop in NZ - IIRC they were selling everything off cheap as production was being shifted to China.
Mrs Nomad has a Swannie jacket got for a tenner from a charity shop in pristine condition - only thing wrong with it is the colours - a hi-vis jacket would be easier on the eyes.
As with so many things in life, there are two paths which you can go by - on one path clothing and kit is a passport to outdoors adventure. The other, at its most extreme ends up with a Gollum like obsession with expensive stuff for the sake of it. As a species we seem to be drifting towards the latter course.
Back in the mid-1950s a group of Oxbridge students were given a couple of Land Rovers straight off the production line, they threw some basic camping gear in the back and headed off on a six month overland expedition to Singapore.
https://en.m.wikipedia.org/wiki/Oxford_and_Cambridge_Far_Eastern_Expedition
Sixty odd years later and there are now a whole range of Land Rover and overland travel shows which just like the Bushcraft Show are very commercial and IMHO quite cynical. At these shows venders all to easily convince punters that their pride and joy is not capable of safely negotiating a muddy puddle without several thousand pounds worth of bolt on bits and not to even think about a two week tag along trundle around Europe or Morocco without yet more modifications and thousands of pounds worth of rooftent and other camping kit.
It’s a free country and I guess if some people get a warm glow knowing the vehicle they have spent a fortune on vehicle could take them off on great adventures (even if deep down in their heart they know that next summer’s Land River Shows are the only realistic destination) then fine but it’s still a bit sad.
If the impression the OP has got from this forum that he can’t enjoy his first night out in some Sussex woods in safety and relative comfort without shelling out the best part of a grand on fancy branded kit, something is badly wrong.