A bit uncalled for, I think. To each, his own...I use FR as well as surplus.
I speak from experience I've used alot of Fallraven stuff over the years and used to recommend it, however their quality has gone right down hill and their price has gone right up it.
Just look at their numbers range way over priced even when you consider their other ranges
http://www.fjallraven.co.uk/clothes/numbers/fjallraven-numbers-men
Its designed to make you look like an adventurer and your paying twice their rather high price for the privilege
seriously £130 for a wool, polyester cotton blend jumper
£435 for a pair of wool trousers
£170 for a merino wool top
And I thought Tad gear overcharged
£435.00