Quick question: why is side blast a good method and how would you set that up for a primitive style forge?
There's not much practical difference between side blast (air in from the side) and bottom blast (air in from the bottom); both work fine and I tend to use whatever is available at the time. Typically side blast is much simpler to build than bottom blast; it's essentially a piece of pipe stuck into the side of a fire.
For a 'primitive' setup I dig a circular hole in the earth, perhaps 6" across and 3" deep. I then dig a trench leading into the side 'wall' of the hole into which I put the air pipe ('tuyere' or 'tue'), making sure that the end does not protrude into the hole, and that the other end of the pipe sticks out of the ground at some point so I can blow air into it. I then backfill the trench and make sure that the earth around it is quite damp -- this will keep the pipe from burning or melting. Obviously do not use plastic pipe, or any kind of plated metal. I have used 22mm copper water pipe before -- not ideal but it works OK.
In use you want to keep the hole filled with a bed of burning coals, and to put the work in the fire on the same level as the surrounding ground. Keep another layer of burning coals
on top of the workpiece. Make sure your fuel is no bigger than a walnut. I like 'bean' size coal, which is about the size of a hazelnut. You might want to add one, two or three walls to keep the top of your fire contained -- brick, earth or sheetmetal will work.
I've also built a simple forge from a hollow square of housebricks. Worked just fine, but I woudl suggest you be very careful, they're not designed for that sort of intense heat.
You can burn most types of solid fuel, but charcoal is an excellent fuel as well as potentially sustainable and free to make.