OK it may well just be my well honed paranoia developed from years of lying to the press (I've learnt my lesson now and moved back to the country where I refuse to read papers, turn off the adverts and research anything im close to believing in the news.)
However I am starting to notice posts that appear to resemble mini press releases. I admit I was one of the people that suggested to clients that "below the line" activity can do wonders for a product, and "new media" is host to all manner of resources that can be used to that effect.
To get to the point I hear rumours that these days people are paid to participate in BBs, newsgroups, chatrooms and forums. on the understanding that once in a while they throw in a plug for a product/brand etc, with the sole intent of raising its profile with considerably more integrity than a staight ad. in a periodical. Is there a way of monitoring posts for a ratio or frequency of references?
Like I said I am the first to admit a sceptics viewpoint and Im all to aware that we all have our favourite bit of kit. Just reading through some posts recently and noticed a pattern.
However I am starting to notice posts that appear to resemble mini press releases. I admit I was one of the people that suggested to clients that "below the line" activity can do wonders for a product, and "new media" is host to all manner of resources that can be used to that effect.
To get to the point I hear rumours that these days people are paid to participate in BBs, newsgroups, chatrooms and forums. on the understanding that once in a while they throw in a plug for a product/brand etc, with the sole intent of raising its profile with considerably more integrity than a staight ad. in a periodical. Is there a way of monitoring posts for a ratio or frequency of references?
Like I said I am the first to admit a sceptics viewpoint and Im all to aware that we all have our favourite bit of kit. Just reading through some posts recently and noticed a pattern.