What an intriguing thread!
Welcome to the forum Joshman.
It is not unusual for people to join this forum and others solely to publicise a grievance they have against a particular manufacturer or retailer but less common for people unconnected with a product to sign up an be so evangelical both about a product and it’s website.
You have made it clear that you do not work for Ebbelsen but perhaps in the interests of full disclosure, you could confirm that neither you or any of your family, friends etc. have any association with Ebbelsen, their distributors, website designers (you appear even more passionate (if that were possible) in the Ebbelsen website than their jackets!), etc. and that you and all the other happy Ebbelsen customers you refer to paid full price for their jackets and have not been incentivised in any way to promote the product.
I ask this, not just because of your remarkable insight into Ebbelsen’s design and marketing strategy and obvious enthusiasm for the jacket (I pride myself on being an early riser this time of the year but your first couple of Ebbelsen related posts of the day were made well before 6 am this morning) but because you mention receiving an “alert”. I have bought many jackets over the years from many different manufacturers and through many different outlets but have never received an “alert”, informing me that someone, somewhere on the interweb was discussing the jacket that I had bought and suggesting that I join the discussion.
Perhaps you could explain how this works and whether there is any money to be made this way, although, I suspect that the online, viral marketing budgets of the local agricultural merchants, army surplus and charity shops (where I get most of my daily workwear these days), will not be great!
Personally, unless I’d given a piece of kit or clothing a really thorough long term workout, I’d hesitate before extolling it’s virtues and suitability for long term useage to random strangers. I have to say that I am still confused as to what the target market and intended use of this jacket is - I fear it is a bit like a RR Evoque - on paper, capable of great things off-road in the wilderness but in practice, more of an aspirational purchase for those who like the idea of the great outdoors more than the reality. Perhaps you could allay my concerns by giving an idea of the thorough workout you have given this remarkable jacket.
https://outdoorsmagic.com/reviews/ebbelsen-trek-mkii-jacket-preview/
According to this sponsored advertorial on Outdoors Magic, Ebbelsen were previously pitching this jacket at the £600 price point which is definitely more Evoque and Waitrose territory!
Maybe if the trajectory of the price of this jacket continues till it reaches the scruffy Defender in Aldi car park zone, I might be tempted!