Think you've hit the nail on the head, there. It's all well and good having gucci tops with otters and squirrels all over them, but if you only go into the bush once in a blue moon (and the fact you can afford 'brands' probably suggests you have to work all hours God sends) then what's the point? As someone who spends a lot of time out, I just go for practical, functional, hardwearing and cheap kit that I won't be upset about replacing when I inevitably damage it. Try wearing this stuff in the field week in and week out instead of an occasional jaunt into the woods and see what becomes important then....