Here are my $.02:
For non-academic papers (professional conferences, anthologies, magazines, etc...)
- Purpose of the paper
- Why you should read it
- Conclusion
I avoid using "will" as in "this paper will..." It weakens the writing. Instead write, "This paper shows/describes/teaches/etc." Use the active voice (this advice is counter to very academic writing as it exists today).
Good luck!
- Woodsorrel