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I just discovered that the mother company of Fjällräven, Fenix Outdoor AB, have tried to make a trademark registration for the word luhkka. If failed, because it it did not aquire distinctiveness.
This is very low. I did not expect Fjällräven to try to get a trademark from an old Sámi word...
I just discovered that the mother company of Fjällräven, Fenix Outdoor AB, have tried to make a trademark registration for the word luhkka. If failed, because it it did not aquire distinctiveness.
This is very low. I did not expect Fjällräven to try to get a trademark from an old Sámi word...
Sorry to say, but during the last decades the luhkka has transformed from a perfect shaped garment into a fashion garment where usability comes second. Traditionally used in wintertime as a second layer above the fur coat to protect from snow and wind. When running reindeer with "geres", a...
Sorry to say, but during the last decades the luhkka has transformed from a perfect shaped garment into a fashion garment where usability comes second. Traditionally used in wintertime as a second layer above the fur coat to protect from snow and wind. When running reindeer with "geres", a...
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