'I've really enjoyed the series. However, for all his skills and knowledge I'm starting to see Mr. Mears as the ultimate gear-geek and I'm finding the level of cross-promotion/ product placement between TV, book and Woodlore quite cynical.'
Well it's enevitable I think, that everyone will try to profit from their profession and others will complain about it.
If RM/woodlore doesn't do it some one else sure as hell will.
At least ray doesn't have a Eau de Toilette range out...... yet.
Anyone with more money than sense to shop around for items of kit and pay too much deserve all they get IMO.