Well spotted, hoping to hook someone with that. I am an apple fan, have mac, iPad, touches, iPhones etc. Just all works, out of the box, plus changing to anything other than an iPhone would cost me for apps, I would need to change music format and so on. Also with the cloud coming everything will be synced perfectly (4 users in my house) Other makers are catching up, but that's just the point, only apple have done anything different for years, then everyone try's to catch up, and in some cases improve on their ideas. It would be refreshing for someone else to come out with something new.