Interesting Idea, and would probably go down well with the glamping circuit, but at £20 a throw, and some of the quantities...
the Chilli bottle could easily be turned into a tube/sachet and the extra room taken up with more brew kit/ chocolate, etc
good review though, certainly "Food for thought"!!!....... sorry
£20 does seem a bit steep. Willing to bet that you could cobble together something similar yourself without it being too much bother?
Army rations http://www.armyrations.co.uk/ were offering a Build-Your-Own ration pack, from £12-£20ish, depending on what you chose to put in it.
Personally I prefer taking de-hydrated food out and about, the extra weight of wet pouches isnt worth the extra strain on my back. IF these guys offered a tasty dry main & desert They'd have me running a marathon to get my hands on them, £20 is pretty reasonable if it means I can avoid traipsing all over Tesco's tracking down the stuff.