I always wondered why nothing appears when I try to click on the shop button. It would be nice to see some bushcrafty things offered. Escpecially the hand crafted items like sheaths and knives that many have shown. (hint)
I think the shop is a work in progress, there are various ideas for products to go in it, I think it's just a matter of time for Tony to get it up and running properly. I get the impression it will sell a few custom made quality items rather than a large selection of gear that can be found in other places.
In the mean time check out the makers market - some good stuff comes up in there, particulary knives and leatherwork.