In fairness they've gotta make a buck. The co-venture did nothing for me when my wife brought me to a FP shop to show me, eternally trying for me to dress smarter. What they should have been slagged of for was some of those jackets they made as ARK Air. They made jackets with maps on!
They make a buck by marketing to outdoor brands, or similar companies. Not some posing, over expensive, ridiculous brand name with a very tedious and weak link to tennis.
And if that’s the route they want to go, they shouldn’t get a sad on when their original customer base doesn’t like it, and offer constructive criticism, even just a simple explanation rather than outright deleting comments because it doesn’t suit them.
Those map jackets I weren’t sure on, but at least they tried, and it had relevancy to the outdoor/adventure market.