At a festival book stall, I picked up a second hand copy of 'The Ladybird Book of Camping'.
Printed around 1970, with what was probably the typical campink kit available in the UK at the time. And we passed it around our tribe, to giggle at.
It was all huge canvas rucksacks, heavy cotton tents (though I recall from my short time in scouts, in the late 70's, we were still using canvas mil surplus things from the 50's) and gas stoves, packed in steel boxes.
How things have moved on!
Though they did have ex mil wool blankets, so at least some things stand the test of time. And the leave no trace ethos was being pushed.